How to Say You Know How to Use Snapchat on Resume

As social media recruiting is becoming more popular, Snapchat has recently drawn recruiters' attention. It's known as the 'social media playground' and for adept reason. You can share images and video using fun stickers and effects, but there's a catch: content disappears pretty quickly. Considering the much-reported statistic that is only takes 6 seconds to evaluate a resume, Snapchat's ephemeral interface could exist the next big recruitment tool.

Some people contend that Snapchat is for teenagers, but that'southward former news. More than l percent of new Snapchat users are over 25 and the per centum of user over 35 is growing. If your company is recruiting young talent, Snapchat is the place to get millennial attention, considering 63 percent of active U.s. Snapchat users are betwixt xviii and 34. Snapchat has also recently outranked Twitter in the US Android Shop's listing of most-installed apps.

If you offset researching Snapchat you'll discover that many people and companies employ the app. For example, Joakim Roald, from Nordic Option Hotels, was inspired to create a film noir during his parental leave. The New York Times journalists take turns managing their Snapchat account to share stories from their individual perspectives. If you're snapchatting, you may besides come across The New Yorker'south editor previewing i of the mag'southward upcoming editions. Snapchat offers unlimited options for creating brusk video and image content, so who says you tin't use the app to support your recruitment process?

How to get started

1. Get to know Snapchat

Showtime things first. Download the app and create your account. Pay special attention when you cull your username because you become but one chance; Snapchat doesn't allow you to change information technology subsequently. Take a contour picture and add friends. Yous might want to start with some supportive colleagues—after all it'southward your visitor social media account. Don't forget to ready your privacy settings, as well. If you want to use Snapchat for recruiting, you should have a public profile, simply you might desire to start out private earlier broadcasting to the wider globe, until you become familiar with the app.

If you're a Snapchat newbie, yous should probably consider making a personal business relationship start. Take some time to play around in the app and discover features. Y'all'll understand the nuances of how people really apply the platform, which yous'll find helpful later on when creating your content.

Snaps vs Stories
A snap is a message y'all can send directly to individuals (or groups) that'south automatically deleted after viewing. You tin include images, videos or take a screenshot from your phone.

A story is a video or image that's accessible to all your friends for 24 hours. Yous might find stories more useful due to their longer lifespan. You can also develop a longer story if you lot create a series of 10-seconds videos.

two. Share ideas with your team

You can and should engage your team in your Snapchat endeavors.

• First, yous might get interesting ideas from people who are already active Snapchat users.
• It's a great manner to showcase your team environment, so the more people involved the meliorate.
• If you detect it hard to engage your people in Snapchatting, explain how information technology works to their benefit. They could recruit smashing new colleagues by showing them what a mean solar day in their office life looks like.

3. Brand creative content

Snapchat provides a lot of room for innovative ideas and creative content. Combine multiple images and videos, employ features to highlight your snaps and don't put limits on your imagination.

Related:How to get creative with your recruiting strategy

4. Build your audience

If you're using Facebook for some years now, yous've probably already established your network. In Twitter and Instagram you can use hashtags to socialize. Getting 'discovered' on Snapchat, especially when recruiting, requires a different approach:

• Liaise with manufacture professionals or influential people. Ask them to exist featured on your account, to engage in discussions and advertise upcoming events. This is how McDonald's collaborated with the NBA fan favorite LeBron James to amp up its social presence.

• Follow current events and share live reactions. Your account will get mentioned and yous'll probably come across your follower numbers rising. Hubspot uses Snapchat in multiple creative means. For case, when BuzzFeed News Editor Rachel Zarrell visited them to hash out viral content, they showed some footage of her talk and shared employees' thoughts on their company Snapchat account.

• Spread the word that you're active on Snapchat and invite people to follow you using other social media platforms. This way, you can create a strong web presence and increase your marketing efforts.
  

  Up ur @TeenChoiceFOX game northward b a VIP – follow u.s.a. on Snapchat now n see what'due south REALLY going downward: SourPatchSnaps #ad https://t.co/KyeHMBY3eW

  — Sour Patch Kids (@SourPatchKids) July 31, 2016

• Your first snaps' enthusiasm will soon fade out if you don't have a clear idea of why you're using Snapchat. Although information technology may seem tricky to measure your Snapchat success, there are a few numbers you should proceed rail of when deciding your strategy. Your starting point could be your total unique views. Then, you could measure out how many people viewed your entire story, by checking the views of your story'due south final snap. You will likewise go a notification when someone takes a screenshot of your snaps, which is normally a skillful indicator that people liked what they saw.

How to apply Snapchat for recruitment

At that place are multiple strategies you tin can follow to meliorate your recruitment procedure. Choose the ones that fit your civilization and appeal to the people you want to recruit.

Post job ads

An image that disappears after a while probably isn't the near effective way to annunciate your job openings. But using Snapchat stories to accompany your job ads could make yous stand out. You could ship a elementary snap from your employee's future office or a quick video from the squad's manager encouraging applicants to send in their resumes. Think of what y'all'd like to tell your applicants exterior the more than formal context of an official chore clarification. Taco Bell shows it's easy and quick to inform followers about open up positions via Snapchat.

Introduce your team

Instead of trying to describe how your team works, why non show it? Give your applicants a sneak peak of your offices and innovate your employees. Snapchat is an easy way to show your company culture and what's it like to piece of work with your team. Too, your employees are your best advocates, so involve them in your recruiting efforts, just like MailChimp does. Their employees, along with Freddie—their visitor mascot, participated in the Inman Park Parade and shared live, unedited footage to highlight their squad spirit.

For more advice on social sourcing, download our complete sourcing guide for gratuitous.

Evaluate candidates

Once you've understood how the app works, you tin can motility your Snapchat recruitment procedure one pace forward. Initiate a candidate video session, where interested applicants tin can transport their snap stories instead of a resume. For example, if you're hiring salespeople, you tin ask applicants to endeavor selling one of your products using a succession of 5 or six snaps. It'southward a not bad way to assess their skills and test their creativity through a fun claiming.

Attract your target audience

If you're hiring younger talent, you might want to check Snapchat's campus stories. They are snap stories that are attainable to people on certain higher campuses. General Electrical participated in a alive broadcast with California State University students and created compelling stories to engage with futurity information science graduates.

Organize events

Utilize Snapchat to allow people know about recruitment events you're organizing or participating in. Offering sneak-tiptop or 'backstage' footage of your team prepping for the result to draw attention and increase anticipation. You tin can besides strengthen your employer make by declaring your presence at of import industry events.

Collaborate with candidates

Remember the main purpose of social media: to communicate. You can initiate discussions with potential employees by sharing career advice and creating Q&A sessions with hiring managers. Or, you can prompt candidates to transport their snaps answering questions similar 'Why would yous like to work for us?' to identify a potential fit for your company culture. Another idea is to get in touch with applicants who are going through an interview at your visitor. Yous can either spread the good news that they've moved on to the side by side phase of your hiring process or give them necessary information to help them prepare for their interview. After a successful interview yous could compliment your onboarding process by sending your new rent a Snapchat welcome video.

Unlike other social media and ad tools, Snapchat is about sharing playful, raw content. Forget well-nigh editing images or finding the all-time lite or bending to shoot your video: it will just concluding for a few seconds, after all. Experiment with Snapchat to showcase your company in the most personal and entertaining way. Information technology'south all about capturing real moments, then don't overthink it. If you're using Snapchat right, it'south non going to look perfect.

More than resources for social recruiting:

• Recruiting on Twitter
• Recruiting on Facebook
• Recruiting on Instagram
• Recruiting on Google+
• Recruiting with SMS

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Source: https://resources.workable.com/tutorial/snapchat-recruitment

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